Antigeneric Studio was my first look into agency style creative work. I worked with high volumes, well defined processes, and nationally recognized brands. Here, I also worked with true creatives, dedicated to telling stories the right way at a high clip. My time here moulded my thought process when it comes to creative work and while the following highlights were important parts of that, it only scrapes the surface.
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One of my main duties during my time at Antigeneric was email marketing. While it was my first introduction into this genre of design, I fell in love. You are not only tested in staying within brand parameters in terms of visual identity, but also brand voice, and you are at times the only communication between brand and consumer. I liked that.
What is graphic design? I learned at Antigeneric that it’s basically a consumers introduction to your brand without saying a word. If you can get your consumer to ask a quesiton, you have done 60% of your job.
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